Hello, I’m Hard at Work! But I do believe in mixing business with pleasure — that’s why I’m in the “meet ‘n greet” business. Besides, there are at least 50 other jobs that could be worst than mine.
Last week at the RAPID conference, a few people asked me how I was doing with social media — to be more specific, Twitter. It seems everyone is still trying to place a value on its ROI. While I do believe in Marketing ROI, I don’t believe in analysis paralysis. I’ve just always been one of those people who jump right in, rather than reading all of the directions.
@NadraAngerman
In no way do I consider myself a social media expert. To me, social media is just like any other vehicle of communication. I’m not an expert about Twitter, I just have a passion for listening to what people are saying and meeting people who have interesting things to say.
When you look at Twitter that way, it’s really no different than sitting in a room full of people wearing name badges. It’s all about communicating, sharing ideas and exchanging ideas. The thing I like about Twitter, is that it gives you the ability to communicate with people who share the same interests as you from any place around the world.
Like every other marketing function, people will continue to try to put a dollar value on this communication tool and ROI-it-to-death before making a decision to participate. So I’ll give you a few examples how I’ve used Twitter and let you decide:
- Hired a free-lance programmer from New Jersey, to assist me with a complex website development project (I live and work in Seattle). Project Success = Happy Client + Happy Me
- Scheduled a special presentation at the 3DS Users Group (Now AMUG) Conference in Florida after discovering a company in Michigan who could save larger companies involved with R&D $10K annually in IRS Tax Credits. Now there’s some ROI…for my client’s clients but not for me.
- Appeared “on the big screen” during a corporate marketing Power Point presentation about Twitter because I had recently tweeted about the company giving the presentation. Imagine having your corporate brand or logo or online persona appear during a presentation you were watching that you didn’t even have to prepare?
- And finally…. Now it seems that editors, reporters and advertising executives approach me more frequently at industry events. That’s what you want, right? Journalists coming to you instead of YOU having to “pitch them” all the time. After all, it usually takes a lot more effort to gain the attention of the media. That’s okay, I’m normally hard at work any way.
Those are just a few of the examples that come to my mind. Now tell me, how has it worked for your organization?
Published by Nadra Angerman
Angerman Communiations Group
Twitter: @NadraAngerman
July 1, 2011
Nadra Angerman